The relationship between keywords and hashtags | Brafton
Posted in Discover the Future of Research on Jun 8, AM want to see an article about the relationship between tectonic activity and volcanoes. Nov 7, Keyword research is still in the center of any SEO campaign. Make your ideal keyword list in just four steps with our guide. Sep 6, Even though the field of SEO is changing rapidly, keyword research is still of correlation to your topic and a strong relationship to each other.
ShareACoke was a catchy marketing campaign that made people want to 1. Buy Coke and 2. Share pictures on social media enterpriseSM — Katie Platt katieplatt31 February 9, Or how about the RedCups from Starbucks that featured 13 customer-designed cups, and encouraged followers to share their own RedCups designs on social media.
The results from using hashtags are usually short lived, but extremely effective for that small period of time. Keywords are for long-term benefits Keywords are some of the most vital components of content marketing.
When coupled with quality writing and enticing visuals, keywords help drive traffic to your content. Although hashtag marketing and other methods have come to the forefront in recent years, solid keyword use still remains one of the best ways to improve SEO and rank better on SERPs.
Psst… Want to learn more about the top SEO tactics of ? Check out our new eBook. But, all said, the benefits of keywords are longer lasting than those of hashtags. Wordle creates a word cloud, and its analysis tools show you which words show up the most. Tag Crowd customizes your word cluster analysis with drop-down menus to limit your parameters.
Tagxedo performs a word cloud analysis on a URL or link. Your published material can add keywords to search engines in other ways aside from using tools to find the most effective keywords for your article. Abstract Academic papers and long articles require an abstract, which is a short summary of your work.
Use keywords in your abstract as an extra boost to your SEO practices. Abstracts are usually just a few hundred words, so putting the keywords in two or three times makes sense when you input the keywords naturally. Natural Language Your keywords should employ natural language and blend seamlessly into your article.
Simply saying "apples colon cancer" doesn't make sense. Search engines recognize that keywords can be a few words apart to remain relevant to a search engine's algorithm. For instance, compare how "Studies show apples prevent colon cancer," and "Patients with a predisposition for colon cancer might eat apples to prevent this disease" both use the keywords properly in terms of indexing for search engines.
Google AdWords Marketing gurus use Google Adwords to find keywords that get the most traffic from searches. Utilize this free tool to choose effective keywords for your article.
That is a goldmine for you. This is what I got when I searched for an "electric guitar": The article itself usually contains links to related topics: When you click on this related entry, you will see a new article with a new table of contents. This way you can work through all the possible related topics.
A "People also ask" box is just an infinity of related questions. Once you click on one of the queries, you receive a few more. After some time, some questions repeat, but on the whole, it is a magic box for new topics. By now you should have a list of potential keywords so long that it can take you to the Moon and back.
However, not all of these keywords are a good choice for your site. You should select those that have a perfect balance of bringing both traffic and profit. Thus, we have to do some initial filtering in order to proceed to keyword grouping and crafting keywords into your content. There are two quantitative criteria that can make your list much more refined — the number of words in your phrases and the search volume.
Aida Blakely Whenever you deal with any keyword research guides, you will definitely see something about short-tail under three-word phrases and long-tail keywords three-and-more-word phrases. It is usually said that short-tail phrases can bring you traffic and no profit and traffic only happens in case you already rank welland long-tail — much less traffic and lots of profit.
Why you can't ALWAYS trust keyword search volume for traffic estimations
With short-tail keywords competition will be fierce, but visits will be sporadic and ROI will be rather low. However, if you implement long-tail keywords smartly, the number of visits will be even lower, but the return on your investment will be proportionally higher. You'll be attracting the very right audience that is on the point to convert. But… There is still one question left. When talking about long-tail keywords, how long is long enough and why?
Let me back this one with some scientific data. There are two insightful research papers on the topic: Web Searcher Interaction With the Dogpile. Associating searching on search engines with searching on sites a more recent publication from Two-word queries are the most frequent. So you see, phrases over 4 words are a bit too long, and most probably they won't bring much less traffic. Keyword search volume refers to the volume or number of searches for a particular keyword per given period of time.
I would recommend to use Google Keyword Planner to measure your search volume. If you are running an active AdWords campaign, even with the data being imprecise, you still can make relative judgments about your keyword list. For example, if one keyword has more than searches, and the other — about searches per month, it is clear that the first keyword is to bring twice as much traffic as the second one.
If you are not an active AdWords campaigner, I know just the hack for you. Select Get data from: Google Forecast and click OK. If you update the data for a number of keywords, it may take some time, so in the meantime you can deal with other tasks. But your patience will be rewarded — you will get the exact number of searches, not overwhelming ranges.
Furthermore, keywords with really low search volume below 50 most likely won't bring any traffic at all, so you can cancel them from your list or tag appropriately.
The relationship between keywords and hashtags
So, we will do the initial filtering according to the two parameters we have just figured out. We will filter out the keyword phrases that consist of more than four words and have the search volume below Rank Tracker's Keyword Research module to our help! In the Rank Tracker's Keyword Research module, click on the funnel icon at the top right corner of your workspace. A window with filtering options will pop up. Under Show results matching… select all; this will ensure you'll only see the records that match all of your filtering conditions once the filter has been applied.
Your workspace will be updated and show only those keyword phrases that are over four words long and have the search volume below 50 searches. Remove your filtering conditions by hitting the funnel icon once more and clicking the X button next to every filter you've added. This will reveal the unfiltered keyword list.